The Short type: Naming children is not any tiny task for expecting parents. In the end, we carry all of our brands with our company our very own entire resides, and sometimes even go them on to our personal children, so it’s crucial that you pick a name that fits. With more than 20,000 brands to select from, offers an array of solutions, starting from old-fashioned to fashionable and everything in between. Not merely is the site a fantastic resource for wanting parents, but it’s just a fun spot to check out and discover precisely “what is in a name?”


Most kids probably cannot decide to see the phonebook enjoyment, however most people are as fascinated by brands as well as Jennifer Moss. The Founder and CEO of asserted that ever since she was somewhat lady, she is liked to educate yourself on new brands. Indeed, the woman favored youth hobby ended up being sitting yourself down with a phonebook to explore the options.

“It’s always already been an unusual love of my own. Maybe because i’m Jennifer, in fact it is such a standard title — I became fascinated with it,” she stated.

As an adult, Jennifer combined her pro abilities as a personal computer programmer together with her desire for labels, creating one child title database on freshly public internet in 1996.

“we put it on the internet, plus without joining the name, a great deal of people started going to your website since it was the very first web site which had brands and meanings,” she said. “I thought, ‘Hmm, perhaps this might be something,’ therefore I licensed title — as well as the remainder is record.”

Now, attributes message boards, user-submitted name listings, parenting information, an interactive maternity tracker, and blogs. Lately, Jennifer established a podcast — the only person of their type — in which she and her brother, Mallory, dish about name fashions and star child news together with response listener questions.

A Family company that has been surrounding Since 1996

When Jennifer basic launched in 1996, she didn’t come with concept so many people would-be interested in it or the web site would one-day end up being an international community. However, the immediate increase of traffic provided this lady pause to take into account the probabilities, therefore she attained out over her very own family for additional aide.

“which was back before anyone made money with web sites,” she said. “I was really functioning full time subsequently, but I have three sisters, at enough time, my mother was still lively. I happened to be like, ‘Can all of you help me to with this specific?’ from the beginning, it actually was a household company.”

Unveiling an information blog on parenting and childcare had been an all natural next step your website, Jennifer mentioned, because her mother, Peggy, was actually a youth education specialist. Writing within the pseudonym Grandma Maggie, Peggy penned the site’s child-rearing column for nearly two decades. Although Peggy passed away in 2014, a blog chock-full of Grandma Maggie’s guidance, also an array of e-books she composed, continue to this site today.

“We take plenty of pleasure inside web site and whatever you do, also it truly has taken united states closer,” Jennifer mentioned. “everyone are now living in different places, but we have to cope with each other every single day because we company items to explore. I am not sure when we would have been as near as a family if we didn’t have the business enterprise. It ties all of us with each other.”

These days, the community is actually a global family members.

“we’ve members who’ve been on the website for twenty years that have actually adult, obtained married, along with children after signing up for as young adults. That is awesome,” Jennifer said.

Consider History and Popularity, to get Suggestions From User Lists and Message Boards

“Selecting The Right name is important since it’s your child and they’ve got to reside with-it — but it has to end up being a thing that reflects the personality as a moms and dad,” Jennifer stated.

The moms and dads tend to be increasingly concerned with assisting the youngster excel with an unique title: a deviation from the inclination among earlier in the day generation of moms and dads generations whom recommended to seek out popular common labels with regards to their children.

“Parents are more probably now to select a distinctive name than ever before. They may be wanting to keep away from the top-10 number, that’s sort of a more recent trend. In the ‘50s and ‘60s, moms and dads desired to conform a lot more, so they really opted preferred labels because of their young ones to fit in,” Jennifer told you.

“In my opinion a lot of moms and dads get really pressured on it since they feel like this is exactly likely to be something they should accept for the rest of their particular everyday lives, and that it’s their particular brand,” she proceeded. “its become actually big nowadays to possess a personal brand name.” features over 20,000 labels to explore and various finding solutions as moms and dads set about their own naming journey.

One fun option to look for title inspiration is browse listings instance Shakespeare Names, Names From Harry Potter, or character Names. A message panel on the internet site also provides people a chance to get in touch with the city and request insight and information while they restrict their naming alternatives.

“we actually love the users. We don’t experience the advertising block the way for the experience,” Jennifer mentioned. “should they should make a name record, they may be thanks for visiting send one out of, and now we’ll publish it for them. I do believe that accompanies becoming a family-owned company… its even more individual.” will there be for the Hard Naming Decisions

Although naming a kid is a choice that eventually utilizes parents’ intuition, it really helps to obtain qualified advice through the process. Jennifer calls in the advantages, named onomastics, to give expecting moms and dads together with the most readily useful info readily available about title origins and definitions.

“There is several title experts who happen to be really scholared in onomastics, the study of brands. Basically aren’t able to find the data on a reputation, We’ll contact among the many professionals and have all of them what the back ground is,” she mentioned.

Contacting from inside the experts can cause some informative surprises. For instance, Jennifer mentioned, title “Kennedy” really means deformed mind — anything, possibly, to take into account before naming a child following good looking, charismatic US president typically associated with the name.

In addition, has actually released two books. A person is a traditional encyclopedia of labels, additionally the other is a far more entertaining workbook that helps parents obtain creative juices moving.

“You actually write-in it, and it can help you narrow down title alternatives and perhaps put down labels you would not have thought of — folks who have affected you, educators, street brands,” Jennifer described.

The modern feature on the internet site is actually a podcast organized by Jennifer and her cousin, Mallory. The sisters discuss child name fashions, the most recent celebrity infant brands, and solution listener questions relating to names and naming. Join wherever you obtain your own podcasts to catch the most recent from the Moss siblings. offers a wide-ranging selection of advice, search-engines, and fun how to acceptance the baby. Enjoy the website today to find out more!

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